Unlock a More Personal Google Search: New Features and Tips for Customization
Google is empowering users to take control of their search experience with new features and existing tools designed to deliver more relevant and personalized results. Gone are the days of a one-size-fits-all search; now, you can fine-tune what you see to better match your interests and preferences.
One of the most exciting new developments is the “Preferred Sources” experiment, currently available in Google’s Labs in English in the U.S. and India. This feature allows you to tell Google which websites you prefer for news and information, giving you more of what you want to see in your Top Stories.
Beyond this new experiment, Google highlights several existing ways to customize your search:
- Evolving Topics: Google’s systems automatically adapt your search results as your interests or information needs change over time, ensuring you’re always getting the most current and relevant content.
- Favorite Sites in Discover: If you frequently visit certain websites, Google will promote content from those sites in your Discover feed, making it easier to stay updated on topics you care about.
- Follow Your Passions: Whether it’s a sports team, a hobby, or a specific topic, you can “follow” it in Discover to receive a steady stream of related content.
- Personalized Shopping: Google Shopping now allows you to save preferred styles and curate a personal shopping feed, making your online retail experience more tailored to your taste.
Google emphasizes that these personalization settings are always in your hands, giving you the flexibility to adjust them whenever you like. By utilizing these tips and tools, you can transform your Google Search from a generic information retrieval system into a truly customized and intuitive assistant.
For more details and to explore these customization options, visit the Google Search customization tips blog post.
Last updated on July 12, 2025 at 4:23 pm
