Google’s New Deep Search and AI Calling Features

Google’s latest Search updates, powered by Gemini 2.5 Pro, introduced Deep Search and AI-powered business calling on July 17, 2025. These tools simplify complex research and local business interactions. This guide explains how to use them effectively.

What Are Deep Search and AI-Powered Business Calling?

• Deep Search: An AI tool for in-depth research, exclusive to Google AI Pro and AI Ultra subscribers in the U.S., delivering cited reports.
• AI-Powered Business Calling: Allows Google Search to call businesses for you, available to all U.S. users.

Follow these steps to leverage these features.

How to Use Deep Search

Deep Search is ideal for complex queries like financial analysis or big purchases. Here’s how:

Step 1: Subscribe to Google AI Pro or AI Ultra

• Go to Google Labs or the Google app.
• Sign up for Google AI Pro or AI Ultra.
• Enable AI Mode in your Google account settings.

Step 2: Access AI Mode

• Open the Google app or visit Google Search.
• Find the AI Mode tab or toggle in the search interface or Google Labs.
• Activate AI Mode to access Deep Search.

Step 3: Enter Your Query

• Input a detailed question, e.g., “Compare solar panel costs in Texas” or “Best laptops for 2025.”
• Select the Deep Search option (may appear as a button in AI Mode).

Step 4: Review Your Report

• The AI processes hundreds of searches, delivering a cited report in minutes.
• Save or download the report for later use.

Pro Tip: Use specific queries for more relevant results.

How to Use AI-Powered Business Calling

This feature connects you with local businesses effortlessly. Here’s how:

Step 1: Search for a Local Business

• Open the Google app or go to Google Search.
• Enter a query like “Check bakery hours near me” or “Price of car repair in Miami.”
• Enable location services for local results.

Step 2: Activate AI-Powered Calling

• Look for a “Call Business” or “Get Details” prompt in the search results.
• Click to let Google’s AI call the business for information.

Step 3: Receive Real-Time Answers

• The AI displays the business’s response, like availability or pricing, in the search results.
• Follow up with additional queries if needed.

Pro Tip: Ensure businesses have updated Google Business Profiles for accurate results.

Tips for Maximizing These Features

• Deep Search: Use precise queries, verify citations, and save reports for projects.
• AI-Powered Business Calling: Enable location services and try specific queries like “Check if [business name] is open.”
• Combine with Google Maps for extra details.

Troubleshooting Common Issues

• Deep Search Unavailable: Confirm your Google AI Pro/Ultra subscription and AI Mode activation.
• Business Calling Fails: Check your connection and the business’s Google Business Profile.
• Inaccurate Results: Refine your query or contact Google Support.

Why Use These Features?

• Efficiency: Deep Search saves research time; AI calling avoids manual phone calls.
• Accuracy: Gemini 2.5 Pro ensures reliable results.
• Business Owners: Optimize your Google Business Profile to benefit from AI calls.

Conclusion

Google’s Deep Search and AI-powered business calling make research and local business interactions seamless.

Explore these tools via AI Mode or optimize your business profile to stay connected.

Last updated on July 20, 2025 at 2:39 pm